Lisa Spiller

   Lisa Spiller, Ph.D.

    Professor of Marketing
   Ph.D., University of Missouri
   M.B.A., B.S.B.A., Gannon University

Office: BTC 439
Phone: (757) 594-7099
Email: lspiller@cnu.edu

Teaching responsibilities: Interactive Marketing; Database Marketing; Interactive Marketing Strategy
 
Research interests: direct and interactive marketing; political marketing; marketing education
 
Profile: 

Lisa Spiller is Professor of Marketing in the Joseph W. Luter, III School of Business at CNU.  She has been teaching direct and interactive marketing courses to undergraduate business students for more than 25 years, 20 of them with CNU, and has helped CNU pioneer a major in direct and interactive marketing. She is coauthor of the widely acclaimed textbook, Contemporary Direct and Interactive Marketing, which will be released in its third edition in 2012.  This textbook has been used by colleges and universities in 34 states across the nation and in six countries.  Dr. Spiller is also coauthor of Branding The Candidate: Marketing Strategies to Win Your Vote.

Dr. Spiller was named the Direct Marketing Educational Foundation (DMEF) Robert B. Clark Outstanding Direct Marketing Educator in 2005. She was the inaugural recipient of the DMAW-EF O’Hara Leadership Award for Direct and Interactive Marketing Education in 2008. Professor Spiller has received awards for her teaching, including the inaugural CNU Alumni Society Faculty Award for Excellence in Teaching and Mentoring in 2007; several Faculty Advisor Leader Awards from the DMEF; a Distinguished Teaching Award in 1997 from the DMEF; and the Elmer P. Pierson Outstanding Teacher Award in 1987 from the University of Missouri, Kansas City.  Her research studies, the majority of which have been related to some aspect of direct and database marketing, have been published in numerous journals.  Professor Spiller possesses a true passion for teaching and has been a strong advocate of direct and interactive marketing education throughout her entire academic career.