A press release is a written communication directed at the news media to alert assignment editors to stories that could be considered newsworthy.

Type of information:

 Events, awards and accomplishments of faculty, staff and students, of interest to the regional community. Examples are "CNU Marketing Student Wins Prestigious Scholarship Award" and "Dr. White Wins Hay-Nicolay Prize."

Audience:

 General public

Please provide:

 Detailed information answering who, what, when, where, why and how, including contact information.

Process:

 Email the information to Lori Jacobs. Please allow one week for production. 

e-Voyages is a free e-mail publication with alumni news and various stories about the CNU community. Our primary audiences for this electronic publication are alumni and friends. Want in on the fun? Subscribe here.

Type of information:

 News, events and accomplishments of our alumni, faculty, staff and students.

Audience:

 CNU alumni, parents and friends and anyone who opts in to receive these e-mails

Please provide:

 Full, detailed information answering who, what, when, where, why and how, contact information, along with a website URL, if available.

Process:

 Email the information to alumni@cnu.edu.

A media pitch is a direct communication to a writer, reporter, blogger or editor via e-mail or telephone in an effort to persuade him / her to cover your news story or event. (courtesy of WebPRpro)

Type of information:

 News and events of great interest to a broad range of people; information you would normally read about in a newspaper article.

Audience:

 General public

Please provide:

 Full, detailed information answering who, what, when, where, why and how, plus contact information, and details on what makes this news or event special and noteworthy.

Process:

 Call Lori Jacobs, at (757) 594-8428 four to six weeks in advance of proposed publish date.

An op-ed piece is a feature in a newspaper that appears on the page opposite to the editorial page, hence the abbreviation "op-ed." The op-ed section normally consists of the opinions of named writers, unlike the editorial section which is normally an unattributed section written by the editorial staff of the newspaper. We can assist in writing and submitting op-ed pieces to local and national media. A timely, well-written and provocative op-ed piece can establish the writer as an expert on a particular topic and gain national media recognition for the author as well as CNU.